Advertising for VivaBags

VivaBags with dove

Media Type:
Print Brochure Insert

Concept and Production:
The concept behind the Vivabags ad campaign was "a little magic in every bag". It is very common in fashion advertising to have no "concept" at all; no compliment between the headline and the visual, so I was happy to get to write at least a headline!

Magic in every Viva Bag

Agency: Benenson Advertising